Singin' River Brewing Company

526 East College Street
Florence, AL 35630


Our Story:

Singin' River Brewing Company started flowing out of two passions: a love of craft beer and an expertise in manufacturing.

Rob and Michelle Jones opened the doors of the Singin' River Brewing Company, in 2014, with a shared passion for craft beers. Rob began his interest in making beer in the 90's-experimenting with brewing his own beers out of his apartment in Knoxville.  After he and Michelle started dating, she also started enjoying the craft beer community when she would visit Denver. Together they started touring craft breweries across the US as a shared hobby.

Once they were married, Rob moved to Florence, Alabama so he and Michelle (a Florence native) could start their new life together, but his job still required a lot of travel. After missing their son crawling for the first time, Rob realized the traveling had to stop. That's when they both decided to combine their two passions to create the first craft brewery in Florence. Combining Rob's knowledge of craft brewing and Michelle's expertise in manufacturing, they created a business plan to put Florence, AL on the map for craft beer. Now they are bringing a hometown, quality beer to The Shoals.

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