The first rodeo was a great success. The $15,000 purse brought professional rodeo contestants from all over the United States. A rodeo parade on Main Street drew thousands of spectators, and a carnival at the fairgrounds and participation of hundreds of Indians in night shows provided even more entertainment. The Sheridan-Wyo-Rodeo was well established.
From 1932 to 1941 the Sheridan-Wyo-Rodeo committee managed to stage a first class professional rodeo. It was not always easy. Frequent financial problems and public apathy often put the show in jeopardy.
One year, 1933, the night show had to be cancelled for financial reasons. In the latter part of the decade, the committee was forced to find individuals in the community who were willing to underwrite the rodeo. But during this period, the rodeo committee still managed to make many facility improvements including a new grandstand in 1936. Other significant events occurred during this period; for instance, the Crow and Cheyenne Indian tribes smoked a pipe of peace in 1932 as part of the night show and the first Sheridan-Wyo-Rodeo Queen was selected in 1936.
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