Second Nature at Reads Creek

S7301 Hwy 14
Readstown, WI 54652


Our Second Nature at Reads Creek Story:

​​​​In 2014 the idyllic Reads Creek property was purchased with big dreams, an open mind and above all a deep rooted desire to share this stunning place with others in the community. The progression of farmstead, to Arboretum, to retail nursery has been a fitting narrative for a place anchored in natural beauty and steeped in a tradition of botanical bounty.

Owners David and Jen Tubbin relish the occasion to write that next chapter in the story that is Reads Creek. Combining several successful business endeavors (in the past a thriving landscape company and currently an artful and inspirational home décor business), with the golden-ticket opportunity that the scenic setting of Reads Creek offers. This lays the groundwork for a union of authentic effort focused on the right place at the right time.

David and Jen’s vision for the property seeks to combine the tradition of an expansive plant selection, which was the cornerstone of the flourishing nursery that was created here by Bill Kappler and Lisa Ashley. And seeks to honor the community minded spirit exemplified by Royce Jones when he planted the Arboretum and opened his doors to us all.

They hope to blend these attributes and histories into a truly distinctive destination nursery and garden center. A place that epitomizes the very essence of the Driftless area. A place to wander and wonder. A gardener’s vacation. A place most importantly for you.

David and Jen were joined in this adventure by Ronda Dallmann, a locally established garden designer with a near clinically obsessive tendency towards garden literature. Ronda was instrumental in designing and laying out the blueprint of the nursery in the infancy phase, and gave our plants a strong start as we started to build the dream in the valley.  Now in 2016, after a full year of working hard to repair, rebuild and restore, we are so excited about what the future will bring!  Denise Edmunds has now joined our team as the Nursery Manager, and brings years and years of nursery management experience with her, and with an amazing crew of people with a passion for plants, the possibilities are endless!

All of us (past and present), in this narration are wind-blown seeds to this area. Transplants if you will, sensing deep fertile soil to sink our roots in. Seeking an alliance with the authentic beauty that defines the Driftless area. Our desire to share with the community the aesthetic abundance in which we find ourselves is really a meager offering of gratitude. Astounding gratitude for allowing us to contribute to your collective history of the place.

We will endeavor to shatter your expectations and seed by seed, pot by pot, garden by garden we will develop into the vision you’ve inspired us to reach for.

We are humbled by your interest in watching us grow.

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