San Marcos opened in 1913. It was the first in Arizona to boast a full complement of amenities that included golf, tennis, horseback riding, and polo. There were afternoon teas, bridge, social gatherings and shopping. Famous people from all over the world came to the luxury of the San Marcos Hotel. They came in search of warmth, recreation, rest, and anonymity, and they left a legacy as rich and colorful as de Niza's mythical Cibola. The guest lists boast Hollywood stars like Fred Astaire, Joan Crawford, Bing Crosby, Clark Gable, Gloria Swanson, George Gobel, and Cher. President Herbert Hoover and his family stayed here as well as Christian Dior and Fritz Werner an internationally known artist.