In 2011, Waters founded the Richmond International Film & Music Festival (RIFF). As a producer and director, Waters can be seen working behind the scenes in a variety of film and music projects, but is also known to be a strong promoter and developer of other creatives. In addition to producing RIFF, she is the immediate past President of the Virginia Production Alliance (VPA), the leading advocacy organization responsible for bolstering film and developing crew and talent across the Commonwealth of Virginia, Founder of the Media Industry Xchange & FLOW RVA, and Co-Founder of the Creative World Awards.
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