MSCR Goodman-Rotary 50+ Fitness Program

4620 Cottage Grove Road
Madison, WI 53716


Fitness for Adults Age 50 and older

Tai chi participantsThe Goodman-Rotary 50+ Fitness program began in 1994 with a generous donation from Irwin and Robert Goodman. The philanthropists formed a partnership with the Downtown Rotary Club of Madison, which manages the endowment fund, and MSCR, which runs the program. Here are some interesting facts about our thriving 50+ Fitness Program:

-- The program now serves more than 5,000 older adults in 224 classes including aqua exercise, strength training, low-impact fitness, yoga, Tai Chi, golf, walking clubs and many more at affordable prices.

-- Since 1994, 25,557 seniors have participated in the Goodman-Rotary program!

-- The program has received awards from the Wisconsin Parks & Recreation Association and the National Park and Recreation Association Regional Award Great Lakes Regional Council.

-- The National Council on Aging (NCOA) awarded the Goodman-Rotary program as one of the Top 10 for Excellence in Physical Activity Programming.

-- The program is featured as an innovator in the International Council on Active Aging

Goodman-Rotary 50+ Fitness Program Vision

To encourage adults 50 and over who live in the Madison Metropolitan School District to live “healthier, happier, and more productive lives” by participating in affordable, conveniently located, professionally-taught fitness and nutrition programs, and by encouraging independent exercise and learning through outreach programs (such as videos, volunteers and pedometers).

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