Mexican Fiesta Festival

200 North Harbor Drive
Milwaukee, WI 53202


Mexican Fiesta original started in 1973 as a celebration of the Mexican Independence Day. A south side street in Milwaukee County was closed to traffic to celebrate the Mexican community. It was the first time that there was the excitement of a neighborhood street fair, a sense that it was time for this thriving community to show itself and others, the extraordinary beauty of a culture rich in diversity. The possibilities were endless! Music! Dance! Tradition! A colorful pageant was born, and now 43 years later a flourishing Mexican Fiesta has become a stunning tribute to the vitality of the Hispanic community.

In 1977 Mexican Fiesta accepted the invitation to move to Henry Maier Festival Park (Summerfest Grounds), making it 3 days of fun, food, music and culture for everyone to enjoy. It has now developed into Wisconsin’s largest (paid entrance) Mexican festival.

Today Mexican Fiesta is a family-oriented festival, a showcase of our heritage. It is the showcase for the year-round work of the Wisconsin Hispanic Scholarship Foundation, Inc., the festival’s sponsor, to unify the community in a gigantic effort to award scholarships for young Hispanic men and women. Founded in 1987, the foundation has fundraised over 1.7 million in scholarship dollars.

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