Holiday Food & Gift Festival strives to provide the Anchorage community and its visitors with a winter holiday show featuring a large variety of Alaska made and imported arts and crafts, furs, gifts and foods, thereby enhancing the quality of life of Anchorage residents, visitors and Vendors; to provide Vendors with a reasonable cost, premier location which affords them an opportunity to showcase and display their products to a broad base of consumers and potential customers; and add to the vitality of downtown Anchorage.