In 1914, the concept of Cheese Days originated from the notion that if some little town in Illinois could have a festival commemorating sauerkraut, then a celebration based on cheese would be an even better idea.
A group of local businessmen planned the festivities in just nineteen days, driving a roadster through the city of Monroe to publicize the event. A hand-lettered sign attached to the vehicle proclaimed "First Cheese Day Committee 1914 - We Started Something"
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