When it comes to art, Coda Gallery owner David Katz prefers to let the work speak for itself. And speak it does, for David has created an enchanting environment for art lovers who return again and again to bask in the joy of his burgeoning eclectic, contemporary collection.
"We've made the gallery fun, not by design, but by instinct," David says. His inherent taste for what's fun, unique and good, has served him well. What began 20 years ago as a 2,000 squarefoot gallery on fashionable El Paseo in Palm Desert has mushroomed after four expansions in the same location into an impressive, eye-catching 15,000 square foot gallery today. As Coda Gallery celebrates its 20th anniversary, David admits to a much longer love affair with art.
"I've been addicted to art my whole life and at an early age I started buying original artwork." "I'm not an academic when it comes to art. I've never bought anything because I thought it was going to increase in value. For me, it's an emotional thing. I buy things that are unique and energizing. When you look at art, it should make you feel good. I don't do anguish art," David says with a grin.
His delight in art and artists goes beyond gallery displays. Rather there is a casual camaraderie that encourages the creative spirit to flourish. David invites artists to work in the gallery's upstairs studio each winter. He also provides a home where they can stay when they are in the Coachella Valley.
The old adage actions speak louder than words is most apropos for David Katz who delightedly shares his love of art with generations of loyal artists and clients who just can't seem to get enough.
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