Campaign Mobilizes Older Voters Ahead of 2020 Election

Posted on 08/03/20


Focuses on Protecting 50-plus Voters

AARP Idaho has launched “Protect Voters 50+,” a comprehensive voter engagement campaign to support and protect Idahoans age 50 and up as they vote in the 2020 elections. The campaign will provide information on where candidates stand on issues and how the 50-plus can cast their votes safely from home or in-person.

A centerpiece of the campaign will focus on providing information about voting options in the Gem State this fall at, the AARP Bulletin, direct mail, digital communications and paid media.

The “Protect Voters 50+” campaign will provide people with the information they need about this year’s elections, including:

  • Video voters’ guides
  • Polling
  • Issue briefings 
  • Direct mail, text messaging, social media and paid media

Election information will be provided through a full-scale digital effort, including,, AARP Now app, social media, and news alerts.

AARP has a proud 34-year history of non-partisan voter engagement and does not endorse or oppose candidates, nor does AARP make contributions to political campaigns or candidates. We encourage all Idahoans to ask questions, so they understand where the candidates stand on important issues and make their own decisions on Election Day.

This story is provided by AARP Idaho. Visit the AARP Idaho page for more news, events, and programs affecting retirement, health care, and more.

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