AARP has launched “Be The Difference. Vote,” a comprehensive voter engagement campaign to support Americans age 50-plus as they vote in the 2018 midterm elections. The campaign will provide information on where politicians stand on the issues and help these decisive voters hold politicians accountable for their positions this November.
AARP’s effort will seek to get the largest possible turnout of 50-plus voters at the polls in the general election in November. It will also work to ensure issues of particular importance to older voters are front and center—issues like Medicare, Social Security, financial security, prescription drug costs, and caregiving.
“Older voters are a major force in elections, yet time and again, some candidates, campaigns and policymakers underestimate their influence,” said Nancy LeaMond, AARP’s Executive Vice President and Chief Advocacy & Engagement Officer. “Our work will not only mobilize 50-plus voters, it will also bring the issues they care about to the forefront of campaigns across the country. Older voters are watching and they vote in impressive numbers.”
“This campaign is AARP’s biggest effort yet and it will use every tool at its disposal. We will mobilize voters by integrating technology, events, data, polling and earned and paid media,” added John Hishta, AARP’s Senior Vice President of Campaigns.
The “Be The Difference. Vote” campaign includes a one-stop online portal — aarp.org/vote — that will provide people with the information they need about this year’s elections, including:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.
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