Luv Ya Bum!

In the ’70s, The Houston Oilers were floundering until they hired Bum Phillips, a cowboy-hat-wearing coach who built a family-first team of misfits and stars such as Earl Campbell. Together they ignited the “Luv Ya Blue!” phenomenon, challenged the Steelers dynasty, and captured a city’s heart. This film revisits that era through interviews with players, coaches, and legends including Peyton Manning, Sean McVay, and JJ Watt, celebrating Bum’s humanity, humor, and enduring impact on football.