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Heart Of Virginia Festival

Saturday, May 4, 2019 at 8:30am

Various Venues in Farmville
Farmville, VA 23901

The Heart of Virginia Festival is a celebration of the arts, crafts, culture, and music in the heart of Virginia. Whether you are 3 or 83, you are sure to love what the Heart of Virginia Festival has to offer. Join us this year for the 41st Heart of Virginia Festival.


From activities for kids to local, handmade crafts the Heart of Virginia Festival has something for everyone!

8:30AM: 10K Run/5K Walk

Looking to get the festival day started with some cardio? Are you a running enthusiast? Do you just want to walk and enjoy the scenery of the Heart of Virginia? Then you should sign up for the 10K & 5K Run!

The 10K & 5K races will follow an out-and-back course, both beginning in Downtown Farmville at High Bridge Trail State Park Plaza. The park is a rail-to-trail conversion that is wide, level and has very little grade. The trail surface consists of finely crushed, well-packed limestone. Timing and scoring of the 10K & 5K runs will be provided. Medals will be presented to the top 3 overall male & female finishers and top finishers in each age category that participated.

Categories for men and women include:
18 & under
19 - 29
30 - 39
40 - 49
50 - 59
60 -69
70 & over

Online entry fees for the 10K are $25 if paid by March 31, $30 if received between April 1 - April 19 and $35 from April 20 - race day. Fees for the 5K are $20 if received before March 31, $25 if received between April 1 - April 19, and $30 from April 20 - race day. These fees are non-refundable. **Paper registrations for 10K - $35 and 5K - $25.

Community Outreach

The Heart of Virginia Festival is a unique and quality festival of the arts by the community for the community. In addition to the arts, food, and crafts, we open the festival to community organizations that are also helpful to the community they love. These organizations take time beyond their daily schedules to assist their community in many different ways.

Food Festival

The Heart of Virginia Festival offers a wide variety of good eats including kettle corn, pizza, international foods, BBQ, seafood, desserts, and many, many more! Visit the Festival Food vendors in one of our Food Court locations:

- The corner of Main and Fourth Streets
- The parking lot just west of the corner of Main and High Streets
- Near the intersection of Randolph, Buffalo and High Streets
- The upper part of High Street.

Art Show

Being the attraction that started made the Heart of Virginia Festival what it is today, the Art Show began 40 years ago and was so successful that, a few years later, all of our other Festival attractions grew around it. Over the years, the Art Show has remained the centerpiece of the Heart of Virginia Festival, bringing artists from all areas of the east coast in order to provide high-quality art to the Central Virginia area.

The Art Show is centered along High street on the shaded lawns in front of Longwood University's Rotunda.

Craft Show

The Heart of Virginia Festival transforms Main Street and High Street into a craft lover's dream. The Outdoor Craft Show features a wide variety of crafters with quality items for home decor, family fashion, garden accents, and more! One thing you can guarantee is you will see unique items, as all crafts must be handmade, homemade, and original ideas of the crafters themselves!

The Outdoor Craft Show lasts the entire day portion of the Heart of Virginia Festival.

Crute Stage

Artist Performances:
9:30 am - 10:00 am - Prince Edward Brass Band
10:30 am - 11:45 am - Everwilde Band
12:15 pm - 1:30 pm - Dirt Road Scholars
2:00 pm - 3:15 pm - Groove Motive

Children's Area

11:00 am & 1:00 pm - Magician Rob Westcott & Prince Charming (the world's cutest bunny)

Teddy Spaghetti will be walking around the Festival

Come by the Longwood Center for the Visual Art's booth in the children's festival to make a fun free springtime inspired work of art.

Cultural Events

10:30 am - 11:30 am - Dixie Road
11:45 am - 12:45 pm - Joel Worford
1:00 pm - 3:00 pm - Cash Dalton Trio
Location: On High Street, in the Colonnades between French Hall and Ruffner Hall

10:00 am - 11:00 am - Sean Kimmel
11:15 am - 12:15 pm - Kana Kiehm
12:30 pm - 1:45 pm - Feng Sway
2:00 pm - 3:00 pm - The Tea Room Band
Location: Lancaster Stage

9:00 am - 9:30 am - Fuqua School Band
10:00 am - 11:00 am - Voices of Unity
11:15 am - 12:15 pm - Wyld Chyld
12:30 pm - 1:30 pm - Heart of Virginia Community Band
1:45 pm - 2:45 pm - The Audacity Brass Band
Location: Courthouse Steps

Images provided by, Ticketmaster

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