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American Red Cross Blood Donation at Congregational Church of Brookfield

Wednesday, Jun 19, 2019 at 1:30pm

Congregational Church of Brookfield
160 Whisconier Road
Brookfield, CT 06804

On June 11th, the American Red Cross launches the Missing Types campaign to raise awareness for lifesaving blood donations and urge the public to make an appointment to give blood or platelets this summer.

During the Missing Types campaign, the letters A, B and O – the letters representing the main blood groups – are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types go missing from hospital shelves, patient care and medical treatments are affected.

Blood transfusion is the fourth most common inpatient hospital procedure in the U.S. Blood can only come from volunteer blood donors, yet only 3 out of 100 people in the U.S. give blood. That’s simply not enough to help patients who need transfusions.

“Just last month, the Red Cross experienced a critical shortage of type O blood. When this happens, medical procedures could be delayed because blood products are not available,” said Cliff Numark, senior vice president, Red Cross Blood Services. “That’s why we are asking those eligible to help fill the missing types by making a donation appointment today. Don’t wait for the letters A, B and O to go missing from hospital shelves again.”

Donors can help fill the missing types by making an appointment to give by visiting www.RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor Appor calling 1-800-REDCROSS (1-800-733-2767).

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