Find out how new “name, image and likeness” policies allowing athletes to make money are transforming college sports.
About the Event
In a few short years, new NIL (Name, Image, Likeness) policies have transformed college athletics. To date, 450,000 athletes have made money by leveraging their personal brand, and more than $1 billion is projected to be spent on NIL in 2023-24. Institutions must follow certain rules – NIL deals cannot be used as an incentive for recruitment, for example – and everyone is trying to figure this out.
Join us for a talk by Derek Gwinn, compliance officer for the Virginia Tech Hokies, on the complicated, shifting and highly competitive NIL landscape:
- What is NIL and how does it work?
- How much is a typical NIL contract?
- What do students typically agree to do?
- How do coaches and institutions feel about this tectonic shift?
- What have been the risks and benefits so far?
This program is presented by the Lifelong Learning Institute at Virginia Tech.
How to Join
Sign in to your AARP.org account or create an account to register for events. AARP membership is not required. You will receive an email with the Zoom link before class.
Explore other free online Work & Money classes and check out AARP Local for events in your state.
Contact AARP Virginia at aarpva@aarp.org for more information about this event.
In Person: The Church Studio, Tulsa, OK 
